Since 1991, savvy retailers have been turning to Bartercard to help shift their excess or slow moving stock at full retail value. In a cut-throat industry they’ve been searching for an edge over their competition. They’re not prepared to sit on the extra stock tying up their valuable cash or resort to heavy discounting, which devalues their brand. Instead, they’ve tapped into a new customer base within the Bartercard network to convert this excess stock into trade dollars that they’re then using to offset against their cash business expenses.