Why Your eCommerce Plan Needs to Prioritise Mobile

An eCommerce business plan defines and directs the various factors that go into an online business’s launch and continued growth, and like all business plans, cost estimates and budget forecasts are part of the equation.

Over the past decade, consumers have constantly changed the way they shop, and merchants are trying to keep up. Shoppers fluidly search, compare, and buy from online sites, marketplaces, mobile apps, physical stores, and social sites. As innovative technology aids their journey, consumers are looking for remarkable experiences across these digital and physical touchpoints with brands.

In this competitive economy, online businesses must take advantage of available technology, boosting customer service efforts to get ahead of the competition and increase customer satisfaction, and the Bartercard mobile app delivers in all aspects of cutting-edge technology. There’s no doubt that the world of eCommerce has changed the way business owners tackle customer service, and businesses are finding more creative ways than ever before to get their audience’s attention, and these efforts can play a major role in winning over your customers.

Why you should use the Bartercard mobile app

The Bartercard mobile app makes it easier to improve customer loyalty, boost customer satisfaction, and increase profits. It is also designed to easily trade and instantly conserve cash in just a few simple taps. You can find products and services, transact, and view your balance anytime, anywhere. Just log in using your MYBC details and let your fingers do the trading.

With the Bartercard mobile app, you can browse products and services all in one place, with more being added daily, by tapping the ‘go shopping’ button to access Bartercard Marketplace. With a single sign-on, you’ll only need to login once and won’t have to enter your username and password every time you access Marketplace through the app. The new and improved Bartercard app is available to download from both Google Play and Apple’s App store now.

According to the eCommerce experts at Bartercard, “It’s the successful marketers that rise above the rest, so marketing must be an integral part of your ecommerce business plan from day one”.

Trade dollars

The Bartercard concept uses an alternative, electronic currency (trade dollars) that is exchanged between members to pay for goods and services, instead of paying cash. Members then use these trade dollars to offset cash expenses within their business. Trade dollars are a well-recognised and accepted method of payment in Australia. One trade dollar is equivalent to one Australian dollar for all accounting and taxation purposes.

By using Bartercard, you earn trade dollars for the goods and services you sell, and this value is recorded electronically in your member account (similar to a bank account). You then spend your advance on trade dollar sales (or draw on your advance on trade dollar sales) on goods or services from any other Bartercard member.

It offers you completely flexible trading because you don’t have to purchase from the same business that purchases from you, and you can spend with anyone locally, nationally, and internationally. Also, you can sell now and buy later, or buy now and sell later, and finally, you can use the advance on your trade dollar sales as working capital, even before making a sale.

Open new doors with new dollars

By purchasing products or services with your trade dollars, you have already saved cash and kept that cash in your business. You can also buy items with your trade dollars and then on-sell them for cash, therefore converting trade dollars to cash. For accounting purposes, Bartercard operates in the same way as a credit card or another bank account. There is no difference between cash and trade dollars, with sales being recorded as income and purchases being recorded as an expense or asset.

So, what are you waiting for? Claim your trade dollars by becoming a Bartercard member today.


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