Dispelling a Few of the Biggest Bartercard Myths

Most business owners would agree that we’re currently travelling a pretty bumpy economic road, and there may be even rockier terrain ahead. Keeping cash flow in your business while getting new customers is now more important than ever.

Not all businesses are doing it the hard way, however. Many small business owners are exploring creative ways to manage and market their products and services to not only mitigate losses but to help their business expand.

It may be a good time to take a fresh look at a proven model that can help your business through these challenging times. Bartercard is the world’s largest cashless trade exchange and a clever B2B solution that has been supporting New Zealand and Australian business owners since 1991.

For a moment, put aside what you think you know about Bartercard and take another look at the facts. They may provide the solution your business needs to not only survive but to thrive in this tough economic climate.

Bartercard is an Internationally recognised payment platform

Bartering is not a new concept. It’s been an accepted form of trade since ancient times. In communities across the world today, families and businesses barter their products and services with each other. It’s a normal and accepted part of life, one that becomes even more popular in times of economic hardship as a way for people to help one another.

It’s a simple concept. Bartering is the exchange of goods and services for other goods and services. Today, the barter trading system has been greatly refined to fit modern-day business models and the needs of the modern business.

Bartercard provides a platform that enables our B2B community of tens of thousands of members across eight countries to sell their products and services in a way that doesn’t involve a direct trade. Instead, it offers a debit and credit system (much like a bank) that keeps track of sales and purchases. Instead of federal dollars, the currency is trade dollars and all transactions are completed electronically, just as you would with a credit card purchase.

Another advantage for your business is that Bartercard finds people who want to buy your product or service, so you don’t have to. We do this by advertising your products and services to our tens of thousands of members, all keen to spend their trade dollars and conserve the cash in their businesses.

Bartercard has embraced technology to help modern businesses

Today the barter trading system has been refined to fit modern-day business models and business needs. Bartercard’s core business has not changed over the years. Our main aim is always to help you grow your customer base and your business. The rate at which that happens is completely up to you.

Bartercard provides a global network of business owners who, like you, want to increase their buying and selling opportunities by converting their excess inventory, downtime, and spare capacity into increased sales.

Unlike “deals” sites, you won’t ever need to discount your products or services (unless you choose to) and your cash paying customers will never be edged out by those who pay you in trade dollars through Bartercard. In fact, Bartercard members are likely to bring even more cash-paying customers to your business through referral.

Bartercard has grown steadily over the years and continues to embrace technology to support our members. Through the Bartercard app, you can do business anywhere at any time. The methods used for processing transactions through Bartercard today are simple, streamlined, fast and portable making it easy to find the products and services you need for your business and for new clients to find you!

Bartercard is not a pyramid or Ponzi scheme!

Even though Bartercard has been successfully helping businesses to grow for almost 30 years, people still hold many misconceptions. Why? Because they haven’t taken a serious look into how Bartercard works, or spoken with any of the members who have been with us since the beginning, and generated incredible success through this incredible system.

People ask if it’s some sort of pyramid or Ponzi scheme, or a way to avoid taxes. It would have to be a very clever one to fly under the radar for 30 years, in eight countries, with tens of thousands of members! Bartercard even has hundreds of members in the legal and accounting professions, whose businesses have grown by using Bartercard, and many of those have helped their clients do the same.

Unlike pyramid schemes, Bartercard doesn’t have a hierarchal setup where existing members benefit financially by ‘signing up’ new members. Bartercard’s business model relies on members making transactions, not just becoming part of the network.

Put simply, Bartercard is an innovative way of utilising modern technology to create a community of like-minded business owners who want to expand their business and conserve their cash.

As for the question of avoiding tax, Bartercard transactions are assessable and deductible for income tax purposes the same as cash or credit transactions, and the advantages and disadvantages are like normal cash revenue or expenses.

Business members are still liable for paying goods and services tax (GST) but it’s paid and received in the form of trade dollars instead of Federal dollars.

How can Bartercard work for your business?

At Bartercard, we want to introduce you to a whole new revenue stream, on top of your existing cash business. One that won’t cost you advertising dollars to attract, one that will pay you full price for your goods and services and one that can be a real lifeline during these tough economic time and beyond.

Discover the truth about Bartercard and how your business can use it to drive sales with existing customers and appeal to a whole new market of potential customers as well.


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